Motor insurance for the not so standard.
Unique expertise in speciality motor
We pride ourselves on extensive underwriting experience for specialist motor with a deep understanding of the distinct requirements of non-standard. Our team is dedicated to providing tailored products focused on enriched selection to deliver competitive products for niche motor markets and ensuring our customers receive the right level of protection.
Data driven decision making
Data-driven decision making is centric to how we deliver solutions. Enhanced data analytics gives us insight to allow us to assess risk more accurately, price policies more fairly and deliver market leading products. This data focused approach helps us better protect our customers and partners alike, while driving innovation across the motor insurance landscape.
Delivering value for our partners
We aim to deliver value by combining expertise in a collaborative approach. We work closely with our partners to develop tailored-made flexible to drive mutual success. Our deep market knowledge, agility, and commitment to long-term relationships means we’re a trusted partner invested in creating innovative insurance solutions.
Dedicated partner centric service
Providing excellent support is at the core of everything we do. We're committed to clear communication, fast response times, and fair, transparent processes ensuring that our partners have a positive and seamless experience every step of the way. Whether it's answering queries, resolving issues or designing products we strive to make every interaction easy and efficient.
We cultivate strong relationships with valued partners helping them expand their reach and serve more clients. As specialists in non-standard our leadership team brings over 150 years of UK Motor experience.
Combining expertise and innovation to deliver unique market propositions.
With a proven track record of delivering results.
June 2018
IU was incorporated.
January 2019
We launched Private Car and Commercial Vehicle products to the broker market.
July 2019
Our retail brand, doddle cover, was born to distribute direct to our customers.
March 2020
We launched into both the Private Hire and Public Hire taxi markets.
April 2022
IU continued to expand its insurer panel to better serve wider markets.
January 2024
We acquired Sutherland Direct to further expand into London Black Cab.
March 2025
IU focuses on diversification to launch into new niche motor classes.
Our Senior Leadership Team
Tony Allen
Chairman
Graeme Auld
Underwriting Director
Lloyd Allen
Managing Director
Shona McDade
Operations Director
Michael Inglis
Commercial Director
Michael Haynes
Sales Director
Partner with us
Our partnerships team is here to help. Whether you're applying for an agency or would like to explore developing a new product with us. Simply fill out the form below and one of our team members will be in touch shortly.
