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WHAT WE OFFER
Experts in Specialty Motor.
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What sets us apart
WHAT SETS US APART
We aim to continuously drive forward innovation to deliver new products.
Data driven decision making
We are a data-led business utilising analytics within underwriting, pricing, broking, product development and operations. We aim to leverage our data capabilities to provide unique benefit to partners.
Delivering growth in niche motor
When collaborating with partners we aim to combine expertise to develop new niche motor products. Our market knowledge, agility and commitment to long-term partnerships has made us a trusted distributor in the UK motor market.
Partner centric service
We keep our partners in focus on everything we do. We aim to always have a proactive approach and to be both easy to trade with and a pleasure to work with.
Milestones
7
years trading
250mil+
miles insured
20+
insurer partners
OUR JOURNEY
With a proven track record of delivering results.
JUNE 2018
IU was incorporated.
JANUARY 2019
We launch Personal Car and Commercial Vehicle products to the broker market.
JULY
2019
Our retail brands were born to distribute direct to customers.
MARCH 2020
We launched into both the Private Hire and Public Hire taxi markets.
APRIL 2022
IU continued to expand its insurer panel to better serve wider markets.
JANUARY 2024
Sutherland Direct is acquired to further expand into Black Cabs in London.
JULY
2025
IU launches into Driving Tuition and fleet business direct to market.
DECEMBER 2025
IU develops new products for modified and enthusiast cars.
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