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Our Products
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Milestones
7
years trading
250mil+
miles insured
20+
insurer partners
WHAT SETS US APART
Our team continuously drives forward innovation to deliver new products.
01
Data driven decision making
We are a data-led business utilising enhanced analytics to assess risk more accurately and price policies more fairly. This approach forms our foundations to develop products.
02
Providing tangible unique value
We combine expertise with our partners to drive mutual success. Our market knowledge, agility and commitment to long-term partnerships means we’re a trusted partner in creating value.
03
Dedicated partner-centric service
We're committed to delivering excellent service to our customers and partners alike. We have a proactive approach with the aim of providing market leading service throughout.
OUR JOURNEY
With a proven track record of delivering results.
JUNE 2018
IU was incorporated.
JANUARY 2019
We launched Personal Car and Commercial Vehicle products to the broker market.
JULY 2019
Our retail brand was born to distribute direct to customers.
March 2020
We launched into both the Private Hire and Public Hire taxi markets.
APRIL 2022
IU continued to expand its insurer panel to better serve wider markets.
JANUARY 2024
IU acquired Sutherland Direct to further expand into London Black Cab.
MARCH 2025
IU focuses on diversification to launch into new niche motor classes.
Partner with us
Talk to our partnerships team
Want to explore developing a new product with us simply reach out and one of our team members will be in touch shortly.
GET IN TOUCH
Work with our team
Explore our product range
We have a wide range of products ranging from personal car through to commercial fleet. Explore all the products we distribute below.
Join the team
We're always looking for talented and motivated individuals to join us on our journey. Click below for more about working at IU and our current roles.
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