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HERE TO BRIDGE GAPS ACROSS NICHE MOTOR MARKETS

PARTNER WITH US 1

01

Tacit knowledge of speciality motor

We have unique knowledge of specialist motor broking and underwriting allowing us to price more effectively for the not so standard.  

PRODUCT DEVELOPMENT

Motor insurance built on insight, innovation and reliability.

02

Data-led rating

Granular detail across touch points to make better informed decisions. Real-time pricing capabilities allow swift identification market movements.

03

Point of quote enrichment

All products are integrated with a wide range of data enrichment sources to enhance selection while mitigating exposure to fraud.

04

In depth pricing analytics

Our pricing models quote c.400,000 quotations per day allowing us to continuously monitor our target markets and deliver insight.

Meet some of our team

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CHAIRMAN

MANAGING DIRECTOR

UNDERWRITING DIRECTOR

COMMERCIAL DIRECTOR

OPERATIONS DIRECTOR

SALES DIRECTOR

Tony Allen
 

Graeme Auld

Lloyd Allen

Shona McDade
 

Michael Inglis
 

Michael Haynes

Tony is a well known industry figure having previously been CEO of The A&A Group for over 35 years. He built A&A into a major player in the UK and French personal lines broking market. In addition Tony established Mulsanne, the Gibraltan based insurer. He brings senior leadership experience and a wealth of strategic management. 

Graeme is an experienced lead underwriter having specialised in the motor insurance market for over 30 years. During this time he was influential in the development of lifestyle rating to develop and launch some of the first extended rating structures. Graeme oversees product pricing, capacity management and has established a strong underwriting team.

Lloyd is a highly accomplished individual with over 10 years in management roles in UK Motor. With a passion for innovation he has a proven track record of driving sustainable growth. His role at IU centres around pushing forward the business through creating value for our partners.

Shona manages the operations, accounts and compliance functions originating from a multi-discipline insurance background of over 20 years. Shona has a key role at IU to promote operational excellence and integrity across the organisation.

Michael has a technical pricing background with over 20 years experience in personal lines motor. His role at IU is to develop and implement pricing strategies in conjunction with our underwriting team. Michael also manages our relationships with price comparison websites.

Michael is an experienced individual who has been working in the motor insurance sector for over a decade. At IU he is responsible for overseeing and managing our sales team. His extensive experience involves knowledge of motor insurance products, customer relationship management, sales strategies and leadership. 

Our Ethos

We aim to deliver better market propositions by combining unique expertise and innovation while cultivating strong partner relationships that stand the test of time.

PARTNER WITH US 2

Work with our team

Talk to our partnerships team

We're always looking for new opportunities to build strength with partners. Reach out below and one of our partnerships team will be in contact shortly.

Explore our product range

We have a wide range of products ranging from personal car through to commercial fleet. Explore all the products we distribute below.

©2025 Insenture Underwriting Services Limited (IUSL)
IUSL 
is registered in England & Wales (No. 11410947) and authorised and regulated by the FCA (No. 923592)

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