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What sets us apart
WHAT SETS US APART
We continuously drive forward innovation to deliver new products.
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Milestones
7
years trading
miles insured
250mil+
insurer partners
20+
33
team members
stars on Google
3.9
product lines
11
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Our journey
JUNE 2018
IU was incorporated.
JANUARY 2019
We launch Personal Car and Commercial Vehicle products to the broker market.
JULY
2019
Our retail brands were born to distribute direct to customers.
MARCH 2020
We launched into both the Private Hire and Public Hire taxi markets.
APRIL 2022
IU continued to expand its insurer panel to better serve wider markets.
JANUARY 2024
Sutherland Direct is acquired to further expand into Black Cabs in London.
JULY
2025
IU launches into Driving Tuition and fleet business direct to market.
JANUARY 2026
IU develops new products for modified and enthusiast vehicles.
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Everything we insure
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