Motor insurance for the not so standard.
Unique expertise in Speciality Motor
We pride ourselves on our knowledge of specialist motor. Our team is dedicated to providing tailored products focused on delivering unique competitive products for customers within niche motor.
Data driven decision making
We deliver solutions via data-driven decision making. Enhanced data analytics gives us insight to allow us to assess risk more accurately and price policies more fairly. This approach helps us drive forward innovation.
Delivering value for our partners
We aim to combine expertise with our partners to drive mutual success. Our market knowledge, agility and commitment to long-term partnerships means we’re a trusted partner in creating innovative insurance solutions.
Customer centric service
We're committed to delivering excellent customer service to our customers and partners alike. We have a proactive approach with the aim of providing market leading service throughout.
We cultivate strong relationships with valued partners helping them expand their reach and serve more clients. As specialists in non-standard our leadership team brings over 150 years of UK Motor experience.
Combining expertise and innovation to deliver unique market propositions.
With a proven track record of delivering results.
June 2018
IU was incorporated.
January 2019
We launched Private Car and Commercial Vehicle products to the broker market.
July 2019
Our retail brand, doddle cover, was born to distribute direct to our customers.
March 2020
We launched into both the Private Hire and Public Hire taxi markets.
April 2022
IU continued to expand its insurer panel to better serve wider markets.
January 2024
We acquired Sutherland Direct to further expand into London Black Cab.
March 2025
IU focuses on diversification to launch into new niche motor classes.
Our Senior Leadership Team
Tony Allen
Chairman
Graeme Auld
Underwriting Director
Lloyd Allen
Managing Director
Shona McDade
Operations Director
Michael Inglis
Commercial Director
Michael Haynes
Sales Director
Partner with us
Our partnerships team is here to help. Whether you're applying for an agency or would like to explore developing a new product with us simply fill out the form below and one of our team members will be in touch shortly.
