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INSURANCE FOR THE NOT SO STANDARD.

The first choice for specialist motor 

What sets us apart

WHAT SETS US APART

We continuously drive forward innovation to deliver new products. 

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In-depth expertise of niche motor

We combine expertise and technical underwriting knowledge to develop new products. As a motor-only specialist we pride ourselves on our ability to insure every day drivers through to complex risks.

Digital-first approach 

We are a digital-led business, embracing technology across both our distribution and underwriting functions. We aim to leverage these capabilities to be agile in everything we do. 

Built around both our partners & customers

Our digital capabilities and personal support aim to make it simple for our partners and customers. By blending technology with expert underwriting, we aim to always responsive, collaborative and easy to work with.

WHAT WE OFFER

Experts in Specialty Motor.

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Personal Car

Cover for everyday vehicles used for both social and work purposes.

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Driving Tuition

Dedicated cover built for driving instructors for when they are teaching others to drive.
Find out more >

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Enthusiast / Modified

Specialist cover for pride and joy vehicles and modified cars, owned by car enthusiasts for leisure / car shows.
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Prestige

Bespoke policies for high-value, luxury vehicles across the UK.

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Own Goods / Trades

Insurance for single commercial vehicles used for social, the trades or delivery purposes.
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Catering Van

Bespoke policies for a wide range of catering vehicles from food trucks to coffee carts.
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Courier

Specialist cover for any van being used for delivery.

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Commercial Vehicle Fleet

Fleet policies for 3 to 25 vans on an any driver basis.

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Private Hire

Cover for Private Hire taxis across the UK including drivers using ride hailing apps.
Find out more >

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Taxi Fleet

Fleet policies for 3 to 25 taxis on an any driver basis.

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Public Hire

Specialist policies for Public Hire taxis including London Black Cabs.

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Milestones

7

years trading

miles insured

250mil+

insurer partners

20+

33

team members

stars on Google

3.9

product lines

11

OUR JOURNEY

A proven track record of delivering results.

JUNE 2018

 

IU was incorporated.

JANUARY 2019

 

We launch Personal Car and Commercial Vehicle products to the broker market.

JULY

2019

 

Our retail brands were born to distribute direct to customers.

MARCH 2020

 

We launched into both the Private Hire and Public Hire taxi markets.

APRIL 2022

​

IU continued to expand its insurer panel to better serve wider markets.

JANUARY 2024

​

Sutherland Direct is acquired to further expand into Black Cabs in London. 

JULY

2025

​

​​IU launches into Driving Tuition and fleet business direct to market.

JANUARY 2025

​

​​IU develops new products for modified and enthusiast vehicles.

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