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WHAT SETS US APART

Driving forward innovation for not so standard motor.

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We aspire to place ourselves the forefront of specialist motor underwriting, to redefine what’s possible in the non-standard space. We aim to design flexible, forward-looking products for niche markets.

Digital-first approach 

We are innovation-led, embracing technology in everything we do. We aim to leverage these capabilities to be agile across all our 11 motor product lines.

Milestones

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7 
years trading

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250mil+ 
miles insured

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20+
insurer partners

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11
motor products

What sets us apart

Everything we insure

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Our journey

JUNE 2018

 

IU was incorporated.

JANUARY 2019

 

We launch Personal Car and Commercial Vehicle products to the broker market.

JULY

2019

 

Our retail brands were born to distribute direct to customers.

MARCH 2020

 

We launched into both the Private Hire and Public Hire taxi markets.

APRIL 2022

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IU continued to expand its insurer panel to better serve wider markets.

JANUARY 2024

​

Sutherland Direct is acquired to further expand into Black Cabs in London. 

JULY

2025

​

​​IU launches into Driving Tuition and fleet business direct to market.

JANUARY 2026

​

​​IU develops new products for modified and enthusiast vehicles.

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