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Specialist insurance for niche motor markets

We partner with leading insurers and tech providers to  develop innovative motor insurance products.

Motor insurance for the not so standard.

Unique expertise in Speciality Motor

We pride ourselves on our knowledge of specialist motor. Our team is dedicated to providing tailored products focused on delivering unique competitive products for customers within niche motor. 

Data driven decision making  

 We deliver solutions via data-driven decision making. Enhanced data analytics gives us insight to allow us to assess risk more accurately and price policies more fairly. This approach helps us drive forward innovation.

Delivering value for our partners

We aim to combine expertise with our partners to drive mutual success. Our market knowledge, agility and commitment to long-term partnerships means we’re a trusted partner in creating innovative insurance solutions.

Customer centric service 

We're committed to delivering excellent customer service to our customers and partners alike. We have a proactive approach with the aim of providing market leading service throughout. 

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We cultivate strong relationships with valued partners helping them expand their reach and serve more clients. As specialists in non-standard our leadership team brings over 150 years of UK Motor experience. 
 

Combining expertise and innovation to deliver unique market propositions.

With a proven track record of delivering results.

June 2018 

 

IU was incorporated.

January 2019

 

We launched Private Car and Commercial Vehicle products to the broker market.

July 2019

 

Our retail brand, doddle cover, was born to distribute direct to our customers.

March 2020

 

We launched into both the Private Hire and Public Hire taxi markets.

April 2022

IU continued to expand its insurer panel to better serve wider markets.

January 2024

We acquired Sutherland Direct to further expand into London Black Cab. 

March 2025

IU focuses on diversification to launch into new niche motor classes.

Our Senior Leadership Team

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Tony Allen

Chairman

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Graeme Auld

Underwriting Director

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Lloyd Allen

Managing Director

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Shona McDade

Operations Director

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Michael Inglis

Commercial Director

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Michael Haynes

 Sales Director

Partner with us

Partner with us

Our partnerships team is here to help. Whether you're applying for an agency or would like to explore developing a new product with us simply fill out the form below and one of our team members will be in touch shortly.

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