Motor insurance for the not so standard.
In depth knowledge
of speciality motor
Utilising extensive underwriting experience to enhance risk selection.
Delivering value in partnerships
We aim to synergise expertise to create long-lasting value.
Data-led pricing
and analytics
Customer centric service
Enhanced modelling to better price for specialist motor insurance.
We put both our customers and partners at the heart of everything we do.
With a proven track record of delivering results.
June 2018
IU was incorporated.
January 2019
We launched Private Car and Commercial Vehicle products to the broker market.
July 2019
Our retail brand, doddle cover, was born to distribute direct to our customers.
March 2020
We launched into both the Private Hire and Public Hire taxi markets.
April 2022
Our insurer partners continues to develop to better serve wider markets.
January 2024
We acquired Sutherland Direct to further expand into London Black Cab.
March 2025
IU focuses on diversification to launch into new niche motor classes.
Combining expertise and innovation to deliver unique market propositions.
Talk with our partnerships team
