Specialist products
for niche motor markets.
We partner with leading insurers and tech providers to develop innovative motor insurance products.
About us
Motor products for the not so standard.
In depth knowledge
of speciality motor
Utilising underwriting experience to enhance risk selection.
Long standing partnerships
We partner with the view to build lasting business partnerships.
Data-led pricing
and analytics
Enhanced modelling to better price for specialist business.
Customer centric service
We put our partners and customers at the heart of everything we do.
We leverage unique expertise to create new offerings for niche markets.
With a proven track record of delivering results.
June 2018
IU was incorporated.
January 2019
We launched Private Car and Commercial Vehicle products to the broker market.
July 2019
Our retail brand, doddle cover, was born to distribute direct to our customers.
March 2020
We launched into both the Private Hire and Public Hire taxi markets.
April 2022
We expanded our insurer partners to better develop our market offerings.
January 2024
We acquired Sutherland Direct to expand in London Black Cab.
We've distributed over 90,000 policies across motor product lines.
Talk with our partnerships team
