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WHAT SETS US APART
Driving forward innovation for not so standard motor.

We aspire to place ourselves the forefront of specialist motor underwriting, to redefine what’s possible in the non-standard space. We aim to design flexible, forward-looking products for niche markets.
WHAT WE OFFER
Everything
we insure
What sets us apart
Milestones
7
years trading
250mil+
miles insured
20+
insurer partners
11
motor products
Our journey
JUNE 2018
IU was incorporated.
JANUARY 2019
We launched Personal Car and Commercial Vehicle products to the broker market.
JULY
2019
Our retail brands were created to distribute direct to customers.
MARCH 2020
We launched into both the Private Hire and Public Hire taxi markets.
APRIL 2022
IU continued to expand its insurer panel to better serve wider markets.
JANUARY 2024
Sutherland Direct is acquired to further expand into Black Cabs in London.
JULY
2025
IU launches into Driving Tuition and mini-fleet business.
JANUARY 2026
IU develops new products for modified and enthusiast vehicles.
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